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HARMAY Changsha Guojin Street Store is a 471 m² beauty-retail interior in Changsha, China, designed by STUDIO SPLASH for HARMAY and completed in November 2025. The store occupies level B1 of Guojin Street’s underground commercial spine in the Wuyi Square district, using a transparent atrium frontage, porthole-like street openings and a 56-unit radial planning grid to remain visible and easy to navigate amid heavy pedestrian traffic.
Project facts at a glance
| Item | Details |
|---|---|
| Project | HARMAY Changsha Guojin Street Store |
| Client | HARMAY |
| Design studio | STUDIO SPLASH |
| Area | 471 m² (ArchDaily, 2026) |
| Design period | August–September 2025 (STUDIO SPLASH, 2026) |
| Completion | November 2025 |
| Location | A086, B1, Guojin Street, No. 78 Middle Huangxing Road, Tianxin District, Changsha, China |
| Published hours | 09:30–22:00 |
The address and hours come from HARMAY’s official store directory. The project area is reported by ArchDaily; the design and completion dates are reported by STUDIO SPLASH.
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Where the store sits and why the setting matters
Guojin Street is an underground retail route at a major pedestrian intersection in Changsha’s Wuyi Square commercial district. The store is on B1, while a double-height atrium at B2 and north and south ground-level entrances create several viewing and arrival directions. That circulation pattern makes a conventional shopfront insufficient: people may encounter the store from above, from either end of the spine or while crossing the intersection.
STUDIO SPLASH responded by treating the envelope as an orientation device. A curved glass frontage faces the atrium, allowing activity and displays to read across the vertical void. On the street-facing sides, vertically stacked circular openings frame views into the shop. Together, these elements make the store legible before a visitor reaches its entrance.
What the “HARMAY Vessel” concept means
The design is organized around the idea of a vessel moving through a busy underground environment. The atrium elevation behaves like a transparent interface, while the porthole framing on the street facade gives the shop an industrial, lightweight cabin character. The concept is not only graphic styling; it solves a practical visibility problem created by the irregular boundary and multiple pedestrian approaches.
Inside, UFO-like display islands and control-console details extend the vessel language into the fixtures. These references provide a recognizable visual system without blocking sightlines through the merchandise field.
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How the 56-unit radial grid organizes the interior
The irregular curved floor plate is divided into 56 equal modular units. This radial grid coordinates the ceiling, paving, wall panels and display positions, giving different construction layers a shared geometry.
Benefits for construction and wayfinding
- Consistent alignment: ceiling lines, floor joints, wall treatments and fixtures follow one repeatable module instead of being set out independently.
- Adaptation to the curve: radial lines absorb the site’s non-rectangular boundary while preserving a coherent center-to-edge rhythm.
- Merchandise navigation: repeated bays help visitors read a dense, warehouse-style assortment as an ordered field.
- Visual continuity: the same logic is visible overhead, underfoot and at the perimeter, reducing the sense of a collection of unrelated displays.
For a retail fit-out, the grid also provides a coordination framework: changes to one display bay can be evaluated against a known module rather than an isolated dimension.
Materials and display language
The specified palette combines reflective metal, bright glass and controlled translucency:
- Vibration-finish stainless steel
- Fluted stainless steel
- Stamped aluminum
- Ultra-white tempered glass
- Artificial stone
- Translucent stretch-ceiling membrane
Metal finishes reinforce the vessel and equipment references, while ultra-white glass keeps product views bright and visually clean. The stretch-ceiling membrane supplies a continuous luminous surface that can follow the modular planning logic. Shanghai Mufang supplied the display elements, translating the architectural language into islands, counters and perimeter fixtures.
Balancing enclosure and openness
The materials could have made the store feel sealed or technical. The curved glass and open display spacing counter that risk by maintaining visual permeability toward the atrium and along the retail spine. Portholes provide framed glimpses rather than a fully exposed interior, so the facade can operate simultaneously as enclosure, display window and wayfinding marker.
Project team and delivery roles
| Role | Named contributor |
|---|---|
| Design director | Simon Huang |
| Design team | Ho Yan Ko, Luqian Lin and Kaki Kong |
| Local design institute | Shanghai Xuhui Planning & Architectural Design Co., Ltd. |
| General contractor | Shanghai Yuying Construction Engineering Co., Ltd. |
| Display supplier | Shanghai Mufang Display Props Co., Ltd. |
The design period ran from August to September 2025, followed by completion in November 2025. The separate roles show how the concept required coordination between the design studio, local architectural documentation, site construction and specialist retail fabrication.
Best Value
How to assess the project against other beauty-retail interiors
Useful comparisons should focus on the store’s operating and spatial decisions rather than its visual novelty. Six criteria are especially revealing:
- Pedestrian relationship: whether the shop addresses a transit route, an atrium, a street frontage or a destination mall position.
- Transparency: how much of the interior is visible before entry, and whether enclosure is used for branding or for environmental control.
- Merchandising density: whether the plan favors warehouse-like breadth, social gathering, consultation or exhibition.
- Geometric order: whether a repeatable module coordinates architecture and fixtures.
- Material and lighting language: whether surfaces communicate laboratory, domestic, industrial or entertainment cues.
- Facade performance: whether the elevation works as signage, display and wayfinding at the same time.
On these measures, the Changsha store is distinctive because one system—the vessel idea and its radial grid—connects the facade, circulation and merchandising rather than treating them as separate design problems.
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HARMAY’s directory lists the store at A086, B1, Guojin Street, No. 78 Middle Huangxing Road, Tianxin District, Changsha, China. Listed opening hours are 09:30–22:00. Because retail schedules can change, visitors should verify the current hours with HARMAY before making a special trip.
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