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color palettes

The Top Exterior Paint Color Trends of 2024: Brand Forecasts and Color Ideas

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There was no single, independently verified ranking of America’s best-selling exterior paint colors in 2024. Instead, the clearest picture comes from comparing brand forecasts with exterior-specific palettes: Sherwin-Williams highlighted blues, greens and delicate tints; Benjamin Moore named Blue Nova its 2024 Color of the Year; and Behr published 30 exterior paint, stain and spray-paint colors with example combinations for siding, trim and doors.

What “top” means in the 2024 exterior color trends

The brands’ lists are forecasts and curated examples, not a shared sales ranking. Benjamin Moore’s and Sherwin-Williams’ 2024 palettes cover broader color trends, while Behr’s Curb Appeal Collection specifically focuses on exterior applications. Treat them as sources of ideas rather than proof that one shade was the most popular nationwide.

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For a separate, homeowner-focused answer to which colors are popular, Benjamin Moore names Copley Gray HC-104, Coventry Gray HC-169, Revere Pewter HC-172 and Louisburg Green HC-113. The company does not provide cross-brand sales figures for that list. See Benjamin Moore’s exterior paint color guidance.

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Three brands’ exterior color ideas for 2024

Sherwin-Williams: blues, greens and soft tints

Sherwin-Williams called its 2024 forecast Anthology: Volume One. The company describes it as a biennial forecast of 48 hues grouped by color family, not an exterior-only selection. Examples shown include Stardew SW 9138 and Pewter Green SW 6208. Its lookbook is dated June 2023, so this is the company’s forecast for 2024, not a report of colors consumers chose during that year. The forecast and sample options are on the Sherwin-Williams Colormix Forecast 2024 page.

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Sue Wadden, Sherwin-Williams’ director of color marketing, said the forecast’s leading shades included “blues and greens to delicate tints.” For a home exterior, consider those hues in relation to the fixed colors around them rather than assuming an interior trend will suit every facade.

Benjamin Moore: Blue Nova and a broad supporting palette

Benjamin Moore named Blue Nova 825 its 2024 Color of the Year. The accompanying Color Trends palette also includes White Dove OC-17, Pristine OC-75, Topaz 070, Teacup Rose 2170-50, Honeybee CSP-950, Regent Green 2136-20, Antique Pewter 1560, Polar Sky 1674 and Hazy Lilac 2116-40. This is a general color-trends palette; Benjamin Moore does not identify every shade as an exterior recommendation. Its 2024 Color of the Year announcement also cautions that colors shown on screens or in print may differ from actual paint.

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Behr: exterior combinations, dark trim and Tugboat stain

Behr’s 2024 Curb Appeal Collection featured 30 exterior paint, stain and spray-paint colors. The company named Tugboat its 2024 Exterior Stain Color of the Year. Its examples include Jungle Camouflage siding with Cracked Pepper trim, and Canyon Dusk siding with Smoky White trim and a Nocturne Blue door. These are brand-selected combinations, not universal prescriptions.

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Behr also named Cracked Pepper PPU18-01 its 2024 Color of the Year, describing it as a soft black. In its exterior examples, the shade appears on trim. Behr’s announcement said the color was available in several of its paint formulas at Home Depot stores nationwide at the time; that historical statement does not establish current inventory or formulation. See Behr’s exterior color examples and its Cracked Pepper announcement.

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How to choose a palette for your home

A trend color is only one part of an exterior scheme. Judge it alongside the materials and features that will remain in place: roofing, brick, stone, windows, garage doors and other fixed finishes. Benjamin Moore says most homeowners use three to four exterior colors, often distributing them across the body, trim, garage door, shutters and windows.

Decision What to consider
Undertone and fixed materials Check whether a candidate reads warm, cool, muted or saturated beside existing brick, stone and roofing.
Body and trim Decide whether trim should blend with the siding or outline edges and architectural details. Behr’s examples use both coordinated colors and stronger contrast.
Accent color A more vivid shade may work on a front door or another limited feature rather than across the whole exterior. Behr illustrates blue and red door accents.
Architecture and setting Behr’s suggestions vary by context, including wood siding, ranch-style homes, and exteriors that combine light brick or stone with siding. Use those as examples to evaluate, not as rules.
Real-world appearance Check color on the home itself, where the surface and lighting affect how it looks.

Behr reported that 55% of homeowners said choosing a color was the biggest hurdle when starting an exterior project. That figure came from a Behr-commissioned online survey of 1,007 U.S. homeowners aged 18 and older, conducted March 20–28, 2024, with a stated margin of error of plus or minus 3 percentage points; it is not a general industry study.

Quick Recap

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  • Dries to the touch in 45 minutes, up to 3X faster than traditional oil-based paints
  • Durable, chip resistant coating provides ultimate protection with modern curb appeal
  • Beautiful satin door paint is available in 6 pre-mix color options for the perfect look
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Test colors before committing

  1. Shortlist a few candidates. Start with colors that work with the home’s permanent materials and the contrast you want between siding, trim and accents.
  2. Get physical samples. Sherwin-Williams offers samples for its forecast colors. Sample boards or paint samples let you assess the actual paint instead of relying on a screen or printed swatch.
  3. View each sample on site. Compare it on the relevant exterior surface and in the lighting where it will be seen. Digital and printed representations can vary from the finished paint color, as Benjamin Moore notes.
  4. Check the complete combination. Evaluate the body color with proposed trim and door shades before buying larger quantities. Confirm current formula and availability with the manufacturer or retailer if you select a historical 2024 color.

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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