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Construction Technology

Etsy Veteran Nicholas Daniel Named CEO of West Palm Beach Construction Tech Company PlanHub

PlanHub named former Etsy chief product officer Nicholas Daniel CEO, effective October 2, 2026. The West Palm Beach company operates a commercial construction preconstruction and bidding platform.

By Bettesworth Construction Team 2 min read
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Nicholas Daniel became CEO of PlanHub, a West Palm Beach construction technology company, on October 2, 2026, according to Ashley Portero’s October 5 report in the South Florida Business Journal. Daniel spent more than a decade at Etsy, most recently as its chief product officer, and previously worked at Google.

Who is PlanHub’s new CEO?

Daniel joined PlanHub after more than a decade at Etsy, where he most recently served as chief product officer. Before Etsy, he was a service product manager at Google. The South Florida Business Journal also describes him as an advisor to Techstars. The appointment and career details were reported by Ashley Portero on October 5, 2026; PlanHub had not separately announced the appointment in the information available for this account.

Daniel said: “I’m excited to work with the team to build on what they’ve created and bring that same product rigor to preconstruction.” The newspaper also reported that his Etsy experience shaped his view of the value customers gain when they can easily find what they are looking for.

What does PlanHub do?

PlanHub provides a digital preconstruction and bidding platform for commercial construction. It connects general contractors, subcontractors, and material suppliers, and organizes project leads, documents, and communication to support the bidding process.

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PlanHub was founded in 2008 and launched its digital platform in 2015. Its office is at 1665 Palm Beach Lakes Blvd. in West Palm Beach, according to the South Florida Business Journal.

Who owns PlanHub?

GrowthCurve Capital acquired PlanHub in 2025 from affiliates of Mainsail Partners and other shareholders. The purchase price was not disclosed in Portero’s report.

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Why Daniel’s background may matter to PlanHub

Daniel’s most recent Etsy role was in product leadership, while PlanHub’s platform is built around helping construction businesses find and manage project information. His stated focus is bringing product rigor to preconstruction; the report does not specify changes to PlanHub’s product strategy or operations following his appointment.

For broader industry context, the South Florida Business Journal attributed to Cemex Ventures a figure of more than $6 billion in construction technology funding in 2025. That is a sector funding figure, not PlanHub funding. The same report attributed more than $11 billion in annual transactions to Etsy, without specifying a reporting period beyond annual.

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