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Casa MG is a 110 m² apartment in Pavia, Italy, where Startup Architettura uses the curved character of a 1930s residential building to shape a contemporary interior. Its central move is spatial: ultramarine entry cabinetry compresses the arrival, conceals private rooms and guides views toward a semicircular living area, while a glazed partition screens the kitchen without fully cutting it off.
Project overview
| Item | Project details |
|---|---|
| Location | Pavia, Italy |
| Apartment area | 110 m², as listed by ArchDaily |
| Building | Residential building dating to the 1930s |
| Project year | 2025, as listed by ArchDaily |
| Architecture studio | Startup Architettura |
| Lead architects | Jacopo Avenoso and Sara Grignani |
ArchDaily’s project page, published October 10, 2026, provides the area, project year, team, design description and manufacturer credits.
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How the interior sequence works
A compressed, blue entry
Custom ultramarine boiserie cabinetry organizes the entrance, with the color continuing across the ceiling. The architects describe this treatment as a compressed threshold that draws visitors toward the living area and amplifies its perceived natural light. That is a stated design intention; no measured lighting results are published.
The joinery also conceals access to the bedrooms and guest bathroom. Rather than leaving every doorway visible from the entry, it makes the circulation route part of the interior composition.
#1 Best Overall
A curved living room and screened kitchen
The semicircular living area establishes the project’s most prominent curved form. Rounded details in the entry joinery and a circular porthole in the sliding glazed partition echo that geometry. The partition screens the kitchen while preserving partial views among the entrance, kitchen and social spaces, so the rooms are revealed gradually rather than all at once.
A white panel with blue detailing can alternately screen the entrance or the kitchen. This flexible screen works with the glazed partition to adjust what is visible from different parts of the apartment.
Curves as a link to the building
The design description connects the repeated curves to the apartment’s historic character and the exterior of its building. Architectural Digest Italia characterizes the 1930s building as associated with Italian Rationalism and influenced by Art Deco and Streamline Moderne; that is the publication’s stylistic framing, not a conservation assessment.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallArchitectural Digest México y Latinoamérica prints a statement attributed to the project architects: “Las curvas se convierten en el hilo invisible que recorre toda la vivienda, definiendo el proyecto a diferentes escalas, desde la espacialidad de la zona de estar hasta los elementos verticales de la boiserie de la entrada”. In translation: “The curves become the invisible thread running through the home, shaping the project at different scales, from the spatiality of the living area to the vertical elements of the entrance boiserie.” The publication does not identify an individual speaker.
Rank #3
Furnishings and project credits
Architectural Digest España identifies Utrecht chairs by Rietveld for Cassina in the living room. This is a named furnishing within the project, not evidence that purchasing it would reproduce the interior’s spatial design.
ArchDaily’s manufacturer credits include Artemide, LAGO, BELLOSTA, Cassina, Fiora, Flos, Fontana Arte, KDNL, OLIVARI and Vitra. These credits identify manufacturers associated with the project; they do not establish availability, pricing or a particular product specification.
Rank #4
What the published project does not establish
The published descriptions explain the design intent and spatial arrangement, but do not disclose the clients’ identities, budget, exact construction or completion date, detailed specifications for the custom joinery, construction duration, energy performance or post-occupancy results. No performance claims or cost conclusions can be drawn from the available project details.
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Sources
- ArchDaily: “CASA MG / Startup Architettura”, published October 10, 2026.
- Architectural Digest España: “Una casa azul donde todo está diseñado para mejorar tu estado de ánimo: ‘Es como un arcoíris tras un día de lluvia’”, September 14, 2026.
- Architectural Digest Italia: “Questo appartamento anni ‘30 dimostra che una casa minimalista non deve essere per forza neutra”, September 7, 2026.
- Architectural Digest México y Latinoamérica: “Un departamento minimalista donde los colores reemplazan los tonos neutros”, September 14, 2026.
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