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The Colin Jaffe BehrPro Paint Interview is a 2014 conversation about how Behr said it would serve professional painters and contractors, not a current paint test or buying guide. Tim Carter of Ask the Builder interviewed Jaffe, whom the video identifies as Behr’s senior vice president of professional sales, after Behr’s first paint editors conference. Jaffe described a professional strategy developed over the previous three years, product-and-service work with Home Depot, and innovations such as paint-and-primer-in-one and the then-new MARQUEE line. The useful takeaway today is historical: the interview shows how Behr presented its professional program in 2014, while current product names, formulas, availability and services must be checked on BehrPro’s present catalog.
What is the Colin Jaffe BehrPro Paint Interview?
The video is an interview between home-building journalist Tim Carter, founder of Ask the Builder, and Colin Jaffe, identified on the video page by his professional-sales leadership role at Behr. It was recorded on February 12, 2014, following Behr’s first paint editors conference. The matching YouTube listing gives a publication date of March 4, 2014, while the Ask the Builder page currently displays February 27, 2025. Those are different events: recording date, platform publication date and webpage display date should not be treated as one date.
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What did Jaffe say Behr was trying to accomplish?
Jaffe said Behr had spent roughly three years developing a professional strategy and believed it was ready to explain how the company intended to serve professional customers. His emphasis was broader than a single can of paint: he discussed product quality, innovation, services and a close working relationship with Home Depot. In his account, Behr wanted painters and contractors to have a more coordinated way to obtain products and support through the retailer.
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The interview therefore answers the event’s central question—why Behr hosted a media conference and what it was doing for professionals—through the company’s own explanation. It is not evidence that the strategy achieved a particular market share, reduced job times by a measured amount or outperformed competing products. The reviewed material contains no independent industry statistic or study establishing those outcomes.
Which products and innovations were discussed?
Jaffe pointed to two developments that represented Behr’s innovation message at the time:
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1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problems- Paint-and-primer-in-one: The concept was presented as a way to combine steps in suitable applications. The interview does not provide a universal coverage promise, a guaranteed coat count or a substitute for surface preparation.
- MARQUEE: Jaffe referred to the recently released MARQUEE line as another example of product development. The specific formulation, packaging and assortment discussed in 2014 should not be assumed to match current products carrying the name.
Carter also referred to demonstrations he had seen at the media event. The transcript records his reaction—“I would first of all put it on my own home”—and his expectation that the paint would impress him. He mentioned a commitment to test it, but the supplied record does not document a completed independent test or its results. Those comments are part of the interview’s reaction, not performance evidence.
What historical claims surrounded MARQUEE and paint-and-primer products?
Two period announcements add context but must remain clearly dated and attributed.
| Period | Claim or announcement | How to interpret it |
|---|---|---|
| 2012 | Behr announced PREMIUM PLUS ULTRA Interior Stain-Blocking Paint & Primer in One. A company release quoted Jaffe, then senior vice president of operations for professional products and services, saying the product was intended as an efficient, long-lasting “one solution” for professionals. | This is Behr promotional language about a 2012 product, not an independent durability study or a guarantee for every surface. |
| 2013 | A Behr Process announcement for MARQUEE exterior paint said it resisted rain after 60 minutes. | The figure is a historical, product-specific company claim: “60 minutes — Behr Process Corporation, 2013.” It is not a current universal specification or independently verified comparison. |
| 2014 | Jaffe discussed paint-and-primer products and the new MARQUEE line in the interview. | This records what speakers said at the event; it does not document today’s formula, label or availability. |
The original announcements are useful for understanding the language Behr used when the interview was made. They should not be used to promise that a current product can be exposed to rain after the same interval, or that every “paint and primer” product eliminates priming, sanding or stain treatment.
How did Home Depot fit Behr’s professional strategy?
Jaffe described close work with Home Depot as part of the plan to make products and services available to professional customers. The idea was a coordinated retail and support experience rather than a separate, wholly independent professional distribution system. The interview reflects Behr’s 2014 account of that partnership; it does not guarantee that every store, delivery option, pro-desk service or discount worked identically.
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Behr’s current professional overview still directs readers to Home Depot and says Behr paints, stains and primers are sold exclusively there. It also presents tools and supplies, technical and safety data sheets, professional representatives and a Home Depot service experience for Pros in select stores. Check the current Behr Pro professional overview and your local store for present terms. Benefits associated with Pro Xtra, delivery, stock and account services can vary by location and may change.
What does the current BehrPro catalog include?
Current BehrPro pages describe a broader interior lineup than the 2014 interview could show. These are manufacturer descriptions, not comparative test conclusions:
| Current line | Behr’s stated positioning | What a contractor should verify |
|---|---|---|
| DYNASTY | Positioned for durability with stain- and scuff-resistance claims. | Applicable surfaces, sheen, preparation, coverage conditions and technical-data limitations. |
| MARQUEE | Described as offering hide and stain blocking. | Current interior or exterior label, coat guidance, substrate restrictions and local stock. |
| ULTRA | Presented for burnish, scuff and mar resistance. | Whether the selected finish and color meet the project’s traffic and cleaning demands. |
| PREMIUM PLUS | Positioned as a value-oriented interior paint and primer. | When separate primer, stain treatment or additional coats are required. |
| BEHR PRO i300 and i100 | Listed as professional-use interior options. | Current technical data, application method, coverage assumptions and availability through the local pro channel. |
Use the current interior paints and coatings catalog for the live descriptions and links to technical information. Product names can remain while formulas, sheens, packaging, warranty language and distribution details change.
How should a contractor use this interview when choosing paint now?
Use the video to understand Behr’s historical professional positioning, then make the actual selection from current labels and technical data. A practical workflow is:
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- Identify the substrate. Record whether the surface is new drywall, previously painted drywall, wood, masonry, metal, a deck or concrete. Existing coatings, chalking, tannins, efflorescence and unknown contaminants can change the preparation plan.
- Read the current technical data sheet. Confirm surface preparation, recommended primer, application temperatures, recoat time, cure expectations, spread-rate assumptions and limitations. A “paint and primer” label does not erase substrate-specific preparation.
- Choose the finish and color deliberately. Sheen affects appearance, washability and how surface defects show. Dark, vivid or porous colors may require different coverage planning than a light repaint.
- Confirm supply and service locally. Behr identifies Home Depot as its exclusive retail channel. Check the local pro desk, stock, tinting capability, delivery terms and any account benefits before scheduling labor.
- Document the specification. Put the exact product line, base, sheen, color, number of coats and preparation requirements in the estimate. This prevents a historical interview reference from being mistaken for the current job specification.
This process protects the contractor from relying on a decade-old demonstration or a dated marketing statement. It also gives the owner a clear explanation of why a particular product was selected.
Does “paint and primer in one” mean one coat on every surface?
No. The phrase describes a product category or marketing position, not a universal one-coat guarantee. Coverage depends on the existing color, porosity, stains, repairs, texture, product base, application method and the conditions stated in the current technical data.
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For example, water stains, smoke residue, tannin bleed and severe color changes may need targeted stain-blocking preparation or a separate primer. New drywall can require a dedicated drywall primer or a system specified by the manufacturer. The 2012 PREMIUM PLUS ULTRA announcement’s “one solution” wording should be attributed to Behr’s announcement and kept in its historical context.
Is the 60-minute MARQUEE rain statement still a current specification?
Not on the evidence supplied here. Behr’s 2013 announcement said a MARQUEE exterior paint resisted rain after 60 minutes, but that was a product-specific company claim from that period. It was not an independent comparison, and it does not establish a universal rule for current MARQUEE products, every color or every weather condition.
For a present exterior job, follow the current label and technical data for minimum temperature, humidity, rain exposure, recoat and cure requirements. If weather is uncertain, schedule conservatively rather than converting the historical figure into a promise to a customer.
What did the interview establish—and what did it not?
It established as a historical record:
- Who spoke: Tim Carter and Colin Jaffe in a Behr professional-sales context.
- When it was recorded: February 12, 2014.
- What Behr said it had been doing: developing a professional strategy for about three years and working closely with Home Depot.
- What examples were highlighted: paint-and-primer products and the then-new MARQUEE line.
- How Carter reacted: he expressed confidence based on event demonstrations and discussed testing, without a documented independent result in the supplied transcript.
It did not establish:
- Current formulas, product assortment, prices or local inventory.
- A measured advantage over other manufacturers.
- A guaranteed coat count, coverage rate or dry-time rule for all jobs.
- That every Home Depot location offers the same professional services or Pro Xtra terms.
- That the 2013 rain-resistance statement applies to current products or all weather conditions.
What later history can—and cannot—add?
A 2018 trade report discussed BehrPro’s DeckOver coating for old weathered wood and concrete and quoted Jaffe in that period. It can show that Behr continued discussing professional coatings and difficult substrates after the interview, but it cannot establish today’s DeckOver formula, assortment or Jaffe’s current title. Likewise, the 2012 and 2013 announcements illuminate period product messaging rather than current performance.
Keeping these dates separate matters for construction estimates. A contractor may cite the interview to explain Behr’s professional-market approach, but the contract should cite the current product data sheet and label for the material actually being applied.
Where does the video fit for homeowners?
Homeowners can use it as background on why Behr emphasized professional support, product innovation and the Home Depot relationship. It may help explain terms such as paint-and-primer-in-one or why a professional line appears in a store’s pro area. It should not replace a written specification for a room, facade, deck or concrete surface.
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Before buying, identify the surface and exposure, inspect for stains or failing coatings, and read the current preparation instructions. If the project has moisture damage, lead-paint risk, severe peeling or a specialized substrate, a qualified contractor or manufacturer technical representative can help determine the appropriate system.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Bottom line: what should readers remember?
The Colin Jaffe BehrPro Paint Interview is valuable because it captures Behr explaining its professional strategy in February 2014: a multi-year effort, cooperation with Home Depot, and product innovation represented by paint-and-primer products and MARQUEE. It is not a modern review, independent test or current product specification. Treat the video, the 2012 and 2013 announcements, and later trade coverage as dated historical sources; use BehrPro’s current catalog, labels and technical data for every present purchase and application decision.
Frequently asked questions
Where can I watch the Colin Jaffe BehrPro interview?
The interview is available on Ask the Builder’s video page and through the YouTube listing. The YouTube entry says it was published March 4, 2014; the recording itself is dated February 12, 2014.
What was Colin Jaffe’s title when the interview was recorded?
The video page identifies Jaffe as Behr’s senior vice president of professional sales. A 2012 company announcement used a different wording—senior vice president of operations for professional products and services—so titles should be tied to the specific date and source rather than generalized across the decade.
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No. Jaffe’s statements and Carter’s observations describe Behr’s strategy and demonstrations at a company media event. The supplied material contains no independent head-to-head test, benchmark or industry study proving superiority.
Where are Behr professional paints sold?
Behr’s current professional pages say its paints, stains and primers are sold exclusively through The Home Depot. Local inventory, pro-desk services, delivery and account benefits can differ, so confirm details with the store serving the project.
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What should I check before using a current product mentioned in the video?
Check the current label and technical data for the exact product, substrate, preparation, temperature and humidity limits, application method, recoat and cure guidance. Also verify the current formula, sheen, color base and local availability; a product name appearing in a 2014 interview does not guarantee unchanged specifications.
Frequently Asked Questions
Where can I watch the Colin Jaffe BehrPro interview?
The interview is available on Ask the Builder’s video page and through the YouTube listing. YouTube gives a March 4, 2014 publication date, while the recording date is February 12, 2014.
What was Colin Jaffe’s title when the interview was recorded?
The video identifies Jaffe as Behr’s senior vice president of professional sales. A 2012 announcement used a different professional-products title, so titles should be tied to their source date.
Does the interview prove Behr paint was better than competing paint?
No. It records Behr’s strategy and demonstrations at a company event, not an independent head-to-head test or benchmark.
Where are Behr professional paints sold?
Behr’s current professional pages say its paints, stains and primers are sold exclusively through The Home Depot. Local stock and services vary, so confirm with the store serving the project.
What should I check before using a current product mentioned in the video?
Read the current label and technical data for the exact substrate, preparation, environmental limits, application, recoat and cure guidance. Verify that the formula, sheen, color base and availability are current.
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