The Construction Industry Council of Westchester & Hudson Valley, Inc. launched an advertising campaign on September 29, 2026, encouraging young adults to consider careers in skilled construction trades. The campaign began at the Elizabeth Seton Young Adult Center construction site in White Plains and promotes hands-on training, career advancement, and earning while learning as alternatives to treating a four-year degree as the only route to a successful career.
What the campaign is intended to promote
In its September 30, 2026 report, Real Estate In-Depth described the campaign as an effort to raise awareness of construction-trade career options among young adults. Its message is that construction can suit people drawn to hands-on work, problem-solving, technology, building, and seeing the results of their work.
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The campaign highlights the possibility of learning a trade while earning and advancing over time. Those are the organizers’ stated themes, not a guarantee of a particular wage, job placement, training length, or career outcome. The report does not provide outcome data.
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The campaign is part of a broader workforce effort by the Construction Industry Council of Westchester & Hudson Valley, Inc. and the Building Contractors Association of Westchester & The Mid-Hudson Region, Inc. Real Estate In-Depth says the council represents more than 600 businesses, including contractors, suppliers, consultants, and other construction-related professionals. It also reports that building and construction trade unions in the region represent more than 20 skilled trades.
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The organizations have also emphasized expanding opportunities for women and other groups historically underrepresented in construction trades. This describes the campaign’s message; the announcement does not report participation or impact measurements.
Where the campaign launched
The September 29 press event took place at the Elizabeth Seton Young Adult Center construction site, 317 North Street, White Plains, New York. The announcement presented the site as an example of major regional construction work, not as a training provider.
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A photo caption identified campaign feature Kevin Coronado, Trainee Local 137, alongside John Cooney Jr., executive director of the council. Cooney said the campaign aims to ensure young people know skilled trades are among their career choices: “You can build a career, learn a highly valuable skill, earn while you learn, and help build the communities where you live.”
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What the announcement does—and does not—tell prospective trainees
The campaign coverage describes the breadth of regional trades but does not name specific apprenticeship programs, unions to contact, application dates, eligibility requirements, or enrollment steps. Anyone interested in training will need current information from a verified local program or trade-union source before deciding how to apply.
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