The Tool Desk
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Bethany Beach Ocean Suites used custom-colored NovikShake Rough Sawn Shake RS8 siding and white PVC trim to give a 112-room beachfront hotel a cottage-like appearance without the routine painting and staining associated with many traditional exteriors. The project, described in Building Enclosure’s October 2017 case study, covered about 32,500 square feet of shake and was reported as completed on time and on budget.
The case is useful as a documented design and installation example, not as independent proof that the product will perform identically on every coastal building. The article attributes performance, durability and maintenance statements to the contractor and does not include the underlying laboratory reports. Product availability and specifications should therefore be confirmed with a current supplier before a new project is specified.
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| Item | Reported detail |
|---|---|
| Property | Bethany Beach Ocean Suites, Bethany Beach, Delaware |
| Building | Three stories and 112 rooms |
| Opening | Late July 2015 |
| Primary exterior | NovikShake Rough Sawn Shake RS8 siding |
| Project colors | Custom blue, gray and yellow shake with white PVC trim |
| Installed area | Approximately 32,500 square feet of shake |
| Reported wind requirement | Case study says testing surpassed 160 miles per hour; test documentation is not reproduced |
| Reported package information | 96.1-by-8.45-inch panels; 22 panels per box; approximately 100 square feet of coverage per box |
| Supplier named in article | Quality Roofing Supply, Lewes, Delaware |
These are historical project details from the 2017 trade article. They should not be read as a current product data sheet or a warranty statement.
What problem did the seaside resort need to solve?
The hotel had to look residential and coastal while coping with conditions that are unusually hard on an exterior: intense sunlight, saltwater spray and persistent moisture. The design brief called for a cottage-like shake appearance rather than a flat commercial façade, but the owner also wanted to limit recurring exterior maintenance.
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Those requirements pull in different directions. Deep texture and shadow lines help synthetic shakes resemble wood, yet projections and joints must be installed so wind and water cannot exploit weak points. Bright custom colors make a resort recognizable, but ultraviolet exposure can make color retention a concern. Finally, a beachfront hotel has little tolerance for long shutdowns or repeated repainting because guest areas, balconies and service routes remain in constant use.
The original drawings specified another siding product, according to the case study, but the article does not identify that product or provide a controlled price or performance comparison. The documented decision was therefore project-specific: the team selected a system they believed could meet the appearance, installation and maintenance brief, rather than publishing a universal ranking of coastal sidings.
Which siding and trim were selected?
Garth Enterprises recommended NovikShake Rough Sawn Shake RS8. The project used three custom shake colors—blue, gray and yellow—with white PVC trim around the exterior. The article says the custom colors were matched for this hotel, so the exact formulas should not be assumed to be standard colors available for another job.
The rough-sawn profile was intended to provide visual variation associated with hand-installed wood shakes. Garth Enterprises vice president Garth Troescher Jr. described the product as having “rich texture, depth of shadow lines or natural appearance” that, in his view, was not available at the same price point. That is a contractor quotation reproduced by the trade publication, not an independent aesthetic or cost study.
The white PVC trim was selected as a visual counterpoint to the colored shakes and as part of the low-maintenance strategy. The article does not name a trim manufacturer or model, so matching a replacement or extension requires obtaining the project’s actual trim schedule rather than assuming a specific PVC system.
How was the shake system installed?
The article identifies several installation features that mattered on this building: a continuous lock system, extra nailing holes and panel spacers. Together, those details were intended to make alignment and fastening more predictable across a large façade exposed to coastal wind.
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Troescher specifically discussed a single-course installation on a roof section with a 3/12 pitch cut: “The single course works better than double-course siding on a 3/12 pitch cut because there isn’t a void behind the panel,” he explained. This is a statement about the project’s installation condition. It is not a general instruction to substitute one course arrangement for another without checking the current manufacturer’s details, required clearances and local code.
He also said, “With this product, there are extra nailing holes and you don’t need to pre-drill, which saves labor.” On a hotel-scale installation, eliminating a drilling operation can simplify crew sequencing, but installers still need to follow the current fastening pattern, substrate requirements and wind-zone schedule. A coastal exposure may require details that differ from inland work even when the panel itself is unchanged.
Panel spacers and the locking edge are especially important where multiple colors meet. A consistent joint line keeps the custom pattern intentional and reduces the chance that thermal movement will telegraph as uneven gaps. Before installation, the contractor should establish a panel layout, corner treatment, openings schedule and transition detail for every color change.
What do the reported dimensions mean for estimating?
Building Enclosure reports panels measuring 96.1 by 8.45 inches, with 22 panels in a box and approximately 100 square feet of coverage per box. Those figures are useful for preliminary takeoffs, but they are historical article data and should be checked against a current installation guide before ordering.
Using the article’s coverage figure, 32,500 square feet divided by 100 square feet per box gives a theoretical minimum of about 325 boxes before allowing for openings, cuts, damaged pieces, color sequencing and attic or parapet conditions. That arithmetic is only a starting point. Actual quantities should be based on measured elevations and the manufacturer’s current net-coverage method, not on gross wall area alone.
The contractor emphasized that the system helped reduce waste because it produced fewer panel-top cutoffs: “It provided a simpler way to conserve waste with fewer panel top cutoffs.” On a three-story hotel, even a small reduction in repetitive offcuts can simplify staging and disposal. The practical way to capture that benefit is to coordinate panel lengths with window heads, floor lines and other horizontal breaks before material is released.
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What does the case study say about wind resistance and durability?
The article says wind testing surpassed a requirement of 160 miles per hour. Because the underlying test report is not reproduced, that number should be cited as the case study’s report rather than presented as an independently verified rating. A project team today should request the current evaluation report, allowable pressures, fastening schedule and approval for the exact wall assembly and exposure category.
Troescher also said the panels have color throughout their thickness and include ultraviolet inhibitors, and that they do not need painting or staining. Those are attributed product claims in the article. They describe the maintenance intent—avoid field-applied coatings and reduce repainting—but they do not eliminate the need for inspection, cleaning, sealant replacement or repair after impact.
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1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteSalt spray, wind-borne sand, algae and metal corrosion can affect adjacent components even when a siding panel itself remains intact. A coastal maintenance plan should therefore cover trim joints, flashings, fasteners, penetrations, balcony interfaces and drainage paths. The case study does not provide a long-term inspection record for the hotel, so no service-life conclusion can be drawn from the project’s completion alone.
How did the color and appearance strategy work?
The three-color palette gave the hotel a deliberately coastal identity while retaining the scale and texture of individual shakes. Blue, gray and yellow were custom matched for the project, with white trim used to separate the siding fields and sharpen openings.
Troescher said, “You’ll never see these colors anywhere else.” Read literally, that is a promotional statement about the custom palette, not a guarantee of exclusivity. If a future owner wants to reproduce the appearance, the safest route is to obtain the original color references, elevations and trim details; a verbal color name will not be precise enough for replacement work.
Color planning also affects construction logistics. When several colors are installed in a repeating pattern, bundles must remain identifiable at each elevation, and the layout must account for corners, gable ends and window returns. A written elevation map can prevent accidental color swaps and make future repairs less conspicuous.
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What can other coastal projects learn from this example?
The Bethany Beach project points to a decision process rather than a one-size-fits-all specification. Owners and design teams can use the following sequence when evaluating a shake-style exterior for a marine environment.
- Define the visual target. Decide whether the goal is a rough-sawn, hand-shake impression, a uniform repeating pattern or a more traditional wood appearance. Document shadow-line depth, corner expression and trim contrast.
- Map the exposure. Record prevailing wind, salt exposure, sun orientation, splash zones, roof-to-wall transitions and areas where water can be trapped. These conditions determine which evaluation reports and installation details are relevant.
- Verify the assembly, not only the panel. Obtain current instructions for the sheathing, weather-resistive barrier, furring or drainage plane, flashings, fasteners, openings and transitions. A panel rating cannot be separated from the wall assembly used to achieve it.
- Plan fastening and layout. Establish courses, color breaks, corners, window heads and penetrations before ordering. Confirm whether the selected profile permits the proposed single-course or multi-course arrangement at each slope and transition.
- Estimate net material. Use measured elevations, current package coverage and a documented waste allowance. Separate the quantities for each custom color so one field does not consume material reserved for another.
- Set maintenance expectations. “Low maintenance” should mean fewer coating operations, not zero upkeep. Specify inspection intervals, gentle cleaning methods, trim and sealant checks, and a process for replacing damaged panels.
- Keep a replacement record. Save color references, lot information, elevations and supplier contacts. This is particularly valuable when custom colors are involved and a repair may occur years after the original installation.
How should the product be evaluated against other exterior options?
The case study supports a comparison framework but not a named winner. The alternative shown on the original drawings is not identified, and the article supplies no side-by-side price, laboratory result or lifecycle-cost analysis.
| Evaluation question | What to document |
|---|---|
| Coastal exposure | Wind zone, salt spray, sun, moisture, splash and drainage conditions |
| Appearance | Texture, shadow lines, color range, custom matching and trim compatibility |
| Installation | Locking method, fastening pattern, substrate, openings, corners and crew sequence |
| Waste | Net coverage, cut strategy, packaging, color-by-color quantities and disposal |
| Maintenance | Cleaning, coating needs, inspection, repairability and access requirements |
| Evidence | Current evaluation reports, code approvals, warranty terms and supplier status |
Using these same questions for fiber-cement, wood, engineered wood, metal or other polymer systems can produce a fair project comparison without pretending that the Bethany Beach article tested those materials. The correct choice depends on the specified wall assembly, local code, labor availability, budget and the owner’s tolerance for future maintenance.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What should a project team verify before specifying this siding today?
Because the source is from 2017, current availability, dimensions, packaging, colors and approvals must be confirmed. Ask the supplier or manufacturer for the latest technical documents and make sure the documents apply to the exact Rough Sawn Shake RS8 profile, not a visually similar product.
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- Current panel dimensions, net coverage and box count
- Approved wind pressures and the complete fastening schedule
- Required substrate, drainage-plane and flashing details
- Permitted installation at low-slope roof cuts and other unusual transitions
- Available standard colors and the process for custom color matching
- UV, fire, moisture and impact information for the intended assembly
- Warranty exclusions, maintenance instructions and replacement-panel procedure
- Availability of matching trim, accessories and replacement stock
Keep the answers with the project submittal. If a custom color or discontinued component becomes unavailable, the record gives the owner a defensible basis for approving a close match or revising an elevation rather than making an improvised substitution.
What is the lasting significance of the Bethany Beach example?
The hotel demonstrates how an exterior decision can connect design identity with construction logistics. The team selected a shake profile that fit the cottage-inspired concept, used custom colors to distinguish the property, paired it with white PVC trim, and organized installation around locking, fastening and waste considerations. The article reports a large installation—32,500 square feet—completed on schedule and within budget.
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Its evidence should still be read carefully. The project figures and product statements come from one 2017 trade-publication case study, including promotional comments from Garth Enterprises. They document what was selected and what the contractor reported, but they do not replace current technical approvals, an independent durability study or a guarantee for another building. For a new seaside project, the most transferable lesson is the disciplined process: define the appearance, characterize the exposure, verify the assembly, plan the layout and make maintenance obligations explicit.
Frequently Asked Questions
When did Bethany Beach Ocean Suites open?
The hotel opened in late July 2015, before the October 2017 case study was published. The article identifies it as a three-story, 112-room beachfront property in Bethany Beach, Delaware.
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Who supplied the siding for the hotel project?
Building Enclosure names Quality Roofing Supply in Lewes, Delaware, as the supplier. The article does not state whether that supplier still carries the same profile or custom colors, so a current project should request an updated availability confirmation.
Can the hotel’s custom siding colors be ordered for another building?
The case study says the blue, gray and yellow colors were custom matched for this project, but it does not publish formulas or promise that they remain available. Reproducing the palette would require the original references or a new matching process approved with physical samples.
Does the reported 160-mph figure establish a universal coastal rating?
No. It is the wind-testing result reported by the 2017 article, which does not include the underlying test report or identify every wall-assembly condition. Designers should obtain current pressure ratings and code documentation for the exact substrate, fastening pattern and exposure.
