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Bettesworth Construction
Bathroom Renovation

What grout product did Chloe Cowper use? Selleys Grout Stain Whitener explained

Chloe Cowper used Selleys Grout Stain Whitener, a coating for clean, dry discoloured grout—not a grout cleaner. Here’s how Selleys says to apply it and where to avoid using it.

By Bettesworth Construction Team 3 min read
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Perth lifestyle TikToker Chloe Cowper used Selleys Grout Stain Whitener, sold at Bunnings. It is a coating that covers and whitens discoloured grout—not a cleaner. Selleys says to clean the tiles and grout thoroughly and let them dry before applying it.

What product did Chloe Cowper use?

Cowper demonstrated Selleys Grout Stain Whitener in a before-and-after post reported by PerthNow on October 8, 2024. She called it the “holy grail product” for grout. The story said it was sold at Bunnings and reported a price of $15.19 at that time; that is not a current price or confirmation of today’s stock.

The demonstration’s distinction matters: Cowper said the grout had been properly cleaned before she applied the product. Replying to a commenter, she wrote, “Correct, It’s a grout stain, we did do a proper clean prior to this x.” The whitener addresses the appearance of stains and discolouration after cleaning; it should not be treated as a substitute for removing grime.

What the whitener does—and what it does not

Selleys describes the product as a way to cover and whiten grout stains associated with mould growth, dirt worked into the grout, makeup or hair dye. The manufacturer says it forms a barrier intended to make it harder for mould spores to take hold or stains to penetrate, and that it contains a fungicide to help prevent mould regrowth. These are Selleys’ product claims, not a guarantee that grout will remain stain-free or mould-free.

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#1 Best Overall
Zep Grout Cleaner and Brightener - 32 Ounce (1 Bottle) - ZU104632 - Deep Cleaning Formula Removes Old Stains From Grout
  • Deep cleaning grout is a tough job, even for pros, but strong acids remove deep stains from grout to reveal the best clean for novices to professionals alike
  • This professional strength tile grout cleaner has an acidic formula quickly restores stained grout lines on tile floors without the need for heavy scrubbing
  • Revitalize your tile and/or grout with this grout cleaner, specially formulated for white and colored grout lines, ensuring a pristine finish every time
  • Use this tile and grout cleaner to effortlessly renew grout, with a formula that is made in the United States, crafted from globally sourced materials ensuring quality and efficacy
  • Apply the grout cleaning solutions to stains. Allow for the solution to sit and work its magic for three minutes. Proceed to wipe away thoroughly, revealing a like-new appearance

The product can change grey or other coloured grout to white. That makes it a cosmetic treatment for grout that is sound but discoloured; it does not repair damaged grout or remove the underlying cause of moisture or mould. If grout is crumbling or a leak is feeding recurring mould, a surface coating does not address that problem.

Where Selleys says it can be used

Selleys specifies a 280 mL, white, water-based tube for interior use. Listed locations include bathrooms, kitchens and laundries; the intended material is grout.

Rank #2
Sale
APULITO Household Cleaner Gel for Bathroom Shower Kitchen Tile Grout, Sinks Countertops 10 Fl Oz (Pack of 1)
  • Simple & Easy to Use: wait 3-10 hours and rinse stains away without scrubbing required
  • Fast Acting & Effective: concentrated gel not easy to volatilize which can provide long-term acting
  • How to use: ① Dry the surface. ② Apply the product. ③ Leave it for 3–5 hours to work (or up to 10 hours for severe areas).
  • Wide Use: it can be used for almost any surface such as tile, wall, bathtub, silicone sealant (around windows, sinks and baths), great for shower, kitchen, bathroom, etc
  • It Works!
  • Do not use on: unglazed or porous tile and stone.
  • Use caution with: intricate tile patterns or grooves, where removing residue can be difficult.
  • Expect more than one coat when needed: Selleys says heavily stained or coloured grout may require two initial applications.

How to apply it

Follow the product label and Selleys’ instructions for the surface being treated. The manufacturer’s listed process is:

  1. Clean the tiled area and grout thoroughly, then make sure they are dry.
  2. Wear gloves, an apron and old clothing, as Selleys recommends.
  3. Press the foam applicator against the grout and apply even pressure while following each grout line.
  4. Leave the product to dry for at least 30 minutes. Test by wiping with a damp cloth; if it is not ready, allow more drying time, up to two hours.
  5. Remove excess with a lint-free damp cloth or sponge, wiping diagonally across the grout rather than along the lines. Reapply where too little product was used or too much was wiped away.
  6. Rinse the sponge and replace the tube lid. Keep water off the treated area for at least five hours.

Selleys advises avoiding harsh or abrasive cleaning on treated grout unless preparing it for reapplication. Uncured product can be cleaned with water; cured product can be softened with methylated spirits.

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Rank #3
Sale
Zep Grout Cleaner and Brightener and Easy to Use Handheld Brush - 32 oz (Case of 2) - ZU104632 - Deep Cleaning Formula Removes Old Stains From Grout
  • EXCEPTIONAL GROUT SCRUB: Deep cleans grout lines and lifts stains. Safe for use on most floors with grout lines, including on floors with colored grout
  • PRO STRENGTH ACIDIC FORMULA: Bleach-free professional-strength formula cleans with little or no scrubbing with ergonomically designed brush
  • FOR USE ON: White or colored grout lines on tile floors
  • NOT FOR USE ON: Marble, terrazzo, travertine, natural stone, chrome, stainless steel, brass, or Corian. These sensitive surfaces are susceptible to damage.
  • Directions: Apply grout cleaner. Let sit for 2 minutes. Lightly scrub with Zep's grout cleaner brush. Rinse. Make sure to rinse off brush after use to maintain the life of the bristles.
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How long did Cowper say it lasted?

PerthNow quoted Cowper saying, “Once it’s dry it doesn’t come off. May need to redo some areas every six or so months.” That is her account of her experience, not a manufacturer durability guarantee or independently verified service-life estimate. The newspaper also reported that her post had more than 75,000 views; that figure is reported engagement, not an audited measure of product performance.

Quick Recap

SaleBestseller No. 2
APULITO Household Cleaner Gel for Bathroom Shower Kitchen Tile Grout, Sinks Countertops 10 Fl Oz (Pack of 1)
APULITO Household Cleaner Gel for Bathroom Shower Kitchen Tile Grout, Sinks Countertops 10 Fl Oz (Pack of 1)
Simple & Easy to Use: wait 3-10 hours and rinse stains away without scrubbing required; It Works!
$14.98
Bestseller No. 4
SKYLAR LIFE Home Grout Stain and Sealant Stain Whitener for Tiles Grout Sealant Bath Sinks Showers (2-Pack)
SKYLAR LIFE Home Grout Stain and Sealant Stain Whitener for Tiles Grout Sealant Bath Sinks Showers (2-Pack)
Simple to apply, wait 6-8 hours on area and no scrubbing required; It is gel type, easy to use and effectively acting for a longer time
$26.99
Best Value
Grout Pen White Tile Grout Paint Marker Restorer - Wide 15mm Tip (20ml)
  • LOOK BRAND NEW: Skip scrubbing tiles and use GROUT PEN to paint and recolor your grout for a bright clean appearance
  • USE ANYWHERE: Ideal for the bathroom, kitchen, and any other room that has floor or ceiling tiles
  • LONG LASTING INK: Tackle small or large DIY projects with a pen that covers up to 100 feet of wide grout lines
  • ADVANCED FORMULA: Non-toxic, water-based colorant that covers grubby grout stains making it look brand new again
  • CAP COLOR: Use the color chart (see images) for most accurate color depiction. Pen cap represents each pen's color but is not expected to be the exact shade, do a small test area first
Rank #4
SKYLAR LIFE Home Grout Stain and Sealant Stain Whitener for Tiles Grout Sealant Bath Sinks Showers (2-Pack)
  • Simple to apply, wait 6-8 hours on area and no scrubbing required
  • Its fast acting, good to apply on tiles, silicone sealant (around windows, sinks and baths), shower-heads, Pool and more
  • It is gel type, easy to use and effectively acting for a longer time
  • Perfect for tiles ,Silicone Caulk, Sink, Kitchen, Showers, Bathroom
  • Give it a try before striping the caulk off and redo it.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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