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Bespoke AI

Samsung Unveiled Its 2025 Bespoke AI Appliances on March 28, Not March 26

Samsung unveiled its 2025 Bespoke AI appliance lineup in Seoul on March 28. Here’s what it announced, what the connected features do and what U.S. buyers should verify.

By Bettesworth Construction Team 6 min read
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Samsung did not unveil its 2025 Bespoke AI home-appliance lineup on March 26. The company’s Seoul event, “Welcome to Bespoke AI,” took place on March 28, 2025; Samsung announced its U.S. lineup the next day and published a global recap on March 30. The March 26 date appears to have been confused with the launch-period reservation campaign, which ended March 24 or 25 depending on the offer terms and time zone.

What happened, and when?

Samsung previewed its “Welcome to Bespoke AI” event on March 20, 2025, saying it would reveal its latest home-appliance lineup and AI Home strategy in Seoul near the end of the month. Samsung Korea identifies March 28 as the event date. The U.S. lineup announcement followed on March 29, and Samsung’s global event recap appeared on March 30. Samsung’s March 20 preview, Samsung Korea’s event announcement, the U.S. lineup release and the global recap distinguish those dates.

The event was a product and strategy unveiling, not proof that every announced model was immediately available in every market. Reservation, preorder, retail availability and delivery were separate steps, and the lineup differed by region.

Which appliances did Samsung unveil?

Refrigerators

The lineup included selected Bespoke AI refrigerators with 9-inch AI Home displays, expanded AI Vision Inside capabilities and food-management functions such as grocery lists, freshness alerts and recipe suggestions. Samsung also introduced a Bespoke AI Hybrid Refrigerator designed to adjust cooling based on internal conditions and predicted temperature changes. Features and screen sizes depend on model and market.

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#1 Best Overall
SAMSUNG Bespoke AI Laundry Comb Pedestal with Pull Out Storage Drawer, WE702NZ/US, Dark Steel
  • GIVE YOUR LAUNDRY A LIFT: This pedestal will lift your Bespoke AI Laundry Combo by more than a foot off the ground for a smooth loading and unloading experience
  • YOUR SPACE STAYS TIDY: The easy to access built-in storage drawer allows you to keep all your laundry essentials together in one place
  • COMPATIBILITY: This pedestal is compatible with Samsung Bespoke AI Laundry Combo, WD53DBA900HZA1
  • DIMENSIONS: Pedestal measures 27" Width x 14.7" Height x 31.1" Depth with a weight of 47.2 lbs
  • A NAME YOU CAN TRUST: For years, Samsung has been a trusted name in home appliances and electronics

AI Vision Inside recognizes selected food items, not everything stored in a refrigerator. Samsung notes that recognition can vary and that some areas, including door bins or freezer contents on certain models, may not be covered. Its published food-recognition totals also vary: the U.S. reservation page referred to 33 unobscured fresh-food items, while the global recap cited 37 items as of April 2025. Those figures are not universal guarantees. The U.S. reservation announcement and the global event recap give the respective claims.

Laundry

Samsung announced Bespoke AI washers and dryers with 7-inch AI Home screens, plus AI Wash+ and AI Dry+ functions intended to tailor laundry care. Models, capacities and heating configurations vary by region. The Bespoke AI Laundry Vented Combo combines washing and drying in one machine; Samsung described it as the first vented all-in-one washer-dryer in its class. Samsung also claimed a 68-minute wash-and-dry time with the Super Speed program. That is a manufacturer claim tied to a specific program, not a guaranteed time for every load, fabric or setting. Samsung’s laundry announcement describes the product line.

Rank #2
Sale
Samsung Bespoke AI Laundry Combo Pedestal with Storage Drawer, Brushed Black, WE702NB/US
  • Elevates your AI Laundry Combo by more than a foot, for easier loading and unloading – no more bending
  • Beautiful, flat panel design creates a seamless, integrated look
  • Provides an easily accessible storage drawer for your laundry cleaning supplies
  • Compatible with the Samsung Bespoke AI Laundry Combo

Cooking and kitchen appliances

The announcement covered Bespoke wall ovens and other kitchen appliances with AI Home displays, cooking assistance and connected-device controls. Samsung also described a link between refrigerator recipe functions and compatible ovens. Compatibility and features depend on the appliance models and region; the announcement does not establish that every refrigerator or oven can use every connected function. The U.S. reservation announcement outlines the launch-period kitchen products.

Floor care

Samsung introduced the Bespoke AI Jet Ultra cordless stick vacuum and claimed suction power of up to 400W. It also introduced the Bespoke AI Jet Bot Steam Ultra robot vacuum, with object recognition, threshold-climbing capability and a brush designed to extend toward corners and walls. Samsung said the robot could recognize obstacles as small as 1 centimeter and transparent liquids. These are Samsung’s specifications and claims, not results from independent comparative testing.

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Rank #3
Samsung 5.3 cu ft. Bespoke AI Laundry Vented Combo™ All-in-One Ultra Capacity Washer and Electric Dryer with AI Home, Dark Steel, WD90F53AVSUS
  • ALL-IN-ONE WASHER + DRYER: AI Laundry Combo with Vented Drying Advantage System is a vented all-in-one washer and dryer that washes and dries clothes completely in one machine without transferring loads.
  • ULTRA CAPACITY WITH SUPER SPEED: This fast 5.3 cu. ft ultra capacity combo washer + dryer delivers powerful cleaning performance in up to 68 minutes.*
  • AI OPTI WASH & DRY: AI Opti Wash & Dry detects soil level and fabrics adjusting settings as needed during the cycle to deliver a better wash & dry.
  • SIMPLE SWAP DESIGN: Swap your current washer & electric dryer for the Bespoke AI Laundry Vented Combo. Install requires a 240V outlet, water line and a drain hose.
  • FLEX AUTO DISPENSE SYSTEM: Automatically dispense up to 47 loads of detergent or flex one compartment to dispense up to 34 loads of softener and 25 loads of detergent.

What Samsung meant by “AI Home”

Samsung presented AI Home as a connected appliance experience rather than a single feature. On supported models, the built-in screen provides an interface for appliance controls and connected SmartThings devices. Samsung’s vision also links appliances with phones and other compatible devices. SmartThings functions may require Wi-Fi, the SmartThings app and a Samsung account; device compatibility and regional support vary.

  • Appliance screens: Selected refrigerators have 9-inch displays and selected laundry products have 7-inch displays. Samsung’s footnotes clarify that “AI Home” refers to a product’s 7-inch or 9-inch LCD display; not every screen function uses AI.
  • Food and laundry assistance: AI Vision Inside identifies selected foods, while AI Wash+ and AI Dry+ are laundry functions intended to adjust care. Recognition and automated results can be incomplete or incorrect.
  • Voice and connected controls: Samsung said Bixby Voice ID could distinguish speakers and personalize information. SmartThings can manage compatible Samsung and third-party devices, subject to compatibility.
  • Family Care and monitoring: Samsung described alerts to designated family members when expected activity is absent, as well as remote monitoring and device-management features. Availability depends on supported devices and services.
  • Security: Samsung cited Trust Chain, Knox Vault and post-quantum cryptography for some screen-equipped products. Those claims do not mean that every model has identical protections or that account security, permissions, updates, cameras, microphones and cloud connections cease to matter.

What U.S. buyers should know

Samsung Electronics America announced U.S. kitchen, laundry and floor-care products with combinations of AI technology, AI Home touchscreens, built-in Wi-Fi, SmartThings connectivity, sensors and cameras. The U.S. selection was not necessarily identical to the global or Korean lineup. Check the exact model’s listing for availability, dimensions, capacity, electrical requirements, venting, water connections and supported features. Before ordering, confirm installation requirements and door clearance with the retailer or installer.

Rank #4
Samsung BESPOKE 30" Smart Slide-In Gas Range with 6.0 cu ft Convection+ Oven, 5 Burners including 18K BTU Brass Burner, Air Fry & Air Sous Vide, Wi‑Fi SmartThings, Stainless Steel – NSG6DG8500SR
  • 6.0 cu ft Convection+ Oven – Fast, even cooking with Air Fry & Air Sous Vide.
  • 5-Burner Gas Cooktop – 18K BTU brass burner with continuous grates and griddle.
  • Smart Wi‑Fi Control – Works with SmartThings for remote monitoring and voice control.
  • Sleek Bespoke Design – Slide-in style with recessed handle, self-clean oven, and storage drawer.
  • Easy & Compliant – Sabbath mode, ADA compliant, and simple daily use.

Samsung’s U.S. reservation campaign began February 26, 2025. It offered eligible U.S. residents a $100 Samsung eCertificate toward a qualifying appliance purchase and a sweepstakes entry for a chance to win a $5,000 Samsung credit. The reservation deadline was March 24 or March 25, depending on the offer terms and time zone; the purchase or preorder window began March 25. These were time-limited launch promotions, not current offers. The campaign announcement contains the terms.

Samsung’s current U.S. Bespoke AI product hub can help identify products, but model-level availability and features still need checking. Do not assume a screen, camera, AI function, SmartThings integration or specific capacity is included across the entire range.

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How to decide whether the connected features are useful

The practical case for connected appliances is strongest when a specific function solves a recurring household problem: adjusting a cycle, checking an appliance remotely, managing selected food inventory or coordinating devices through a routine. Recipe suggestions, food recognition, voice control and obstacle detection depend on the model, software, connectivity and how accurately the feature works in a particular home.

  • Consider the screen and software trade-off. A display can put controls and device status in one place, but it adds software dependence and another interface to maintain.
  • Check your ecosystem. Samsung-centered SmartThings use may suit households already using Samsung devices. Buyers prioritizing cross-brand control can compare LG ThinQ, GE Profile with SmartHQ, Whirlpool connected appliances, or platform-level options such as Apple Home, Google Home and Amazon Alexa. Those alternatives are not performance comparisons.
  • Weigh privacy and connectivity. Cameras, microphones, voice profiles, food inventories, activity alerts and remote services involve more data and connected features than a conventional appliance. Decide which functions you want and review account, permission and privacy settings.
  • Price the feature, not the label. If you would not use the connected functions, compare conventional models that meet the same capacity and installation needs rather than paying extra for features you do not value.
  • Account for installation and service. Laundry venting, electrical service, plumbing, appliance dimensions and local installation arrangements can matter more than the smart features. Confirm them for the specific model before buying.

What changed after the 2025 launch?

Samsung announced on April 9, 2026, that a separate 2026 Bespoke AI kitchen-appliance lineup was available at select retailers and Samsung.com. That later availability announcement concerns 2026 products; it does not change the date or scope of the March 2025 unveiling. See Samsung’s 2026 availability update.

Quick Recap

SaleBestseller No. 2
Samsung Bespoke AI Laundry Combo Pedestal with Storage Drawer, Brushed Black, WE702NB/US
Samsung Bespoke AI Laundry Combo Pedestal with Storage Drawer, Brushed Black, WE702NB/US
Beautiful, flat panel design creates a seamless, integrated look; Provides an easily accessible storage drawer for your laundry cleaning supplies
$265.00
Bestseller No. 4
Samsung BESPOKE 30' Smart Slide-In Gas Range with 6.0 cu ft Convection+ Oven, 5 Burners including 18K BTU Brass Burner, Air Fry & Air Sous Vide, Wi‑Fi SmartThings, Stainless Steel – NSG6DG8500SR
Samsung BESPOKE 30" Smart Slide-In Gas Range with 6.0 cu ft Convection+ Oven, 5 Burners including 18K BTU Brass Burner, Air Fry & Air Sous Vide, Wi‑Fi SmartThings, Stainless Steel – NSG6DG8500SR
6.0 cu ft Convection+ Oven – Fast, even cooking with Air Fry & Air Sous Vide.; 5-Burner Gas Cooktop – 18K BTU brass burner with continuous grates and griddle.
$2,099.00

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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