BETTESWORTHConstruction

What it is

Hyphen CRM is a cloud-based customer relationship management system made for home builders. It tracks relationships with both homebuyers and real-estate agents, automatically bringing contact details from a builder’s website into the system. Teams can add notes, send emails, log calls, and manage sales and marketing tasks for each contact. A timeline lays out activities and dates in the new-home sales process, helping users follow prospects through their buyer journey. Campaign tools support newsletters, email communications, and drip campaigns, while templates support personalized messages. Reporting shows email opens and clicks, plus traffic, source, and influence information segmented for homebuyers and agents. Hyphen CRM integrates with Hyphen HomeFront Sales and BRIX Sales, and its product page lists lead generation and integration with Hyphen HomeSight visualization software. It runs on Android, iOS, and the web. Pricing is on request through a demo request and sales contact.

Who it suits. It suits home builders managing homebuyer and real-estate-agent relationships, sales activity, and marketing campaigns. Teams needing web and mobile access, buyer portals, selections, budgets, schedules, and trade-partner management may also consider it.

Good

  • Captures website contacts automatically
  • Tracks buyer and agent relationships
  • Includes campaign and email templates
  • Reports opens, clicks, traffic, and influence
  • Runs on Android, iOS, and web

Watch for

  • Pricing is available only on request
  • Designed specifically for home builders
  • Cloud-based service requires online access

Verdict

Hyphen CRM brings builder-focused contact management, sales timelines, campaigns, and segmented reporting into one cloud service. Its integrations and multi-platform access support teams handling both buyers and real-estate agents, while pricing requires a sales conversation.

Plans and prices

PlanPriceBilled
Hyphen CRM——

From Hyphen CRM's own pricing page, checked 2 Oct 2026. Every plan

What the maker publishes

Analytics
Reporting shows who opens and clicks emails and campaigns, with traffic, source and influence reports segmented for homebuyers and real-estate agents. source
Campaigns
Integrated campaign management supports newsletters, email communications and drip campaigns. source
Campaigns
Users can create and manage newsletters, email communications, and drip campaigns within the CRM. source
Company
Hyphen Solutions says it was founded in 1999 and provides software for the residential construction industry. source
Company scale
Hyphen Solutions states that more than 126,700 users are supported across its network. source
Email analytics
Reporting shows who opens and clicks emails and campaigns. source
Email marketing
Users can create personalized newsletters and communicate with contacts using templates. source
Founded
1999 source
Founded
1999 source
Founded
1999 source
Headquarters
Dallas, Texas, United States source
Headquarters
Dallas, Texas, United States source
Headquarters
Dallas, Texas, United States source
Hosting
Hyphen CRM is identified as cloud-based. source
Integrations
Hyphen CRM integrates with Hyphen HomeFront Sales and BRIX Sales tools. source
Integrations
The product page describes real-time integrations across Hyphen’s software suite, and its FAQ names Hyphen HomeFront Sales and BRIX Sales tools as CRM integrations. source
Intended users
Hyphen describes the CRM as tailored to home builders and designed for workflows involving both homebuyers and real estate agents. source
Lead capture
It automatically pulls customer contact information from a builder’s website into Hyphen CRM. source