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BETTESWORTHConstruction
ACC

Adani Cement’s Navratri 2026 Tribute to Maa Durga Used 15,000 Cement Bags

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Adani Cement marked Navratri and Durga Puja 2026 with a ground installation depicting Maa Durga at its Kymore plant in Madhya Pradesh. Company campaign figures reported on 11 October 2026 say the artwork used 15,000 Ambuja Cement and ACC bags across a 70 ft × 70 ft canvas, representing 750 tonnes of cement.

What did Adani Cement create?

The installation arranged cement bags into a large image of Maa Durga. It was designed to be read from above rather than as a conventional ground-level display. An aerial camera revealed the figure as it rose, bringing out the crown, eyes, ten arms and flowing form. The ANI-syndicated account describes the reveal this way: “As the aerial camera rose, lines became contours, colours became expression, and the monumental form of Maa Durga came into view.” The Tribune / ANI

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How large was the installation?

According to Adani Cement campaign figures reported by The Tribune / ANI on 11 October 2026, the artwork covered a 70 ft × 70 ft canvas and used 15,000 bags of Ambuja Cement and ACC, representing 750 tonnes. The same report puts the collective effort at 12,600 man-hours. These are company campaign figures reproduced in coverage, not independently audited measurements.

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What was the campaign message?

The campaign was titled “Jahan Vishwas, Wahan Shakti.” Its framing associated Ambuja with strength and ACC with trust. The installation was part of a digital film about the making and aerial reveal, intended for the company’s digital and social platforms. NDTV India reproduced the company’s description of the project as “A celebration of faith, unity and collective effort.” NDTV India

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