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1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitchesThere is no single universal 2026 Color of the Year. Pantone, WGSN and Coloro, paint manufacturers, stain brands, retailers, marketplaces, and appliance companies each publish their own selections for different audiences and materials.
The clearest 2026 home-design story is a mix of warm, nature-based neutrals—khaki, ivory, ochre, walnut, coffee brown, mahogany, clay, and tan—alongside grounded greens and blue-greens. Burgundy, damson, aubergine, and terracotta add drama, while Pantone’s airy white Cloud Dancer and Dulux/AkzoNobel’s blue-focused Rhythm of Blues provide a cooler, lighter counterpoint.
This guide tracks major publicly announced 2026 selections from leading paint, stain, color-forecasting, home, and consumer brands, with the information current through August 10, 2026. It labels whether each choice is an official paint color, a forecast, a stain, or a product-category color so that unlike materials are not treated as interchangeable.
Quick answer: the major 2026 selections
Use this table as a reference, but do not compare every row as if it were a wall-paint product. A Pantone standard, an exterior wood stain, and an appliance finish have different purposes, formulas, and availability.
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| Brand or authority | 2026 selection | Family and description | Code or identifier | What it is | Availability note |
|---|---|---|---|---|---|
| Pantone | Cloud Dancer | Airy, lofty white | PANTONE 11-4201 | Global color-authority selection | Not a universal house-paint formula |
| WGSN + Coloro | Transformative Teal | Blue-green teal | Coloro 092-37-14 | Global trend forecast | Especially relevant to fashion, products, and interiors |
| Benjamin Moore | Silhouette | Espresso brown blended with charcoal | AF-655 | Official paint Color of the Year | Paint availability depends on market and retailer |
| Sherwin-Williams | Universal Khaki | Midtone warm neutral | SW 6150; 207-C3 | Official paint Color of the Year | U.S. Sherwin-Williams selection |
| HGTV Home by Sherwin-Williams | Universal Khaki | Midtone warm neutral | SW 6150 | Joint selection | Sold through Lowe’s in the United States |
| Behr | Hidden Gem | Smoky jade blue-green | N430-6A | Official paint Color of the Year | U.S. Behr paint selection |
| Valspar | Warm Eucalyptus | Muted, gray-influenced green | 8004-28F | Official U.S. paint Color of the Year | North American naming varies; the U.S. site uses Warm Eucalyptus |
| Dutch Boy | Melodious Ivory | Creamy warm ivory | 313-2DB | Official paint Color of the Year | Market availability varies |
| PPG Paints | Warm Mahogany | Rich red-brown | PPG1060-7 | Official U.S. architectural-paint selection | Do not confuse with PPG’s global coatings forecast |
| Glidden | Warm Mahogany | Rich red-brown | PPG1060-7 | Official Glidden selection | Same underlying color identifier as PPG Paints |
| PPG global coatings | Secret Safari | Midtone yellow-green | PPG1110-4 | Global coatings forecast | Different program from U.S. PPG Paints |
| C2 Paint | Epernay | Soft ochre or champagne yellow | C2-639 / #639 | Official paint Color of the Year | Check local distribution |
| Dunn-Edwards | Midnight Garden | Deep muted earthy green | DE5657 | Official paint Color of the Year | Regional availability may apply |
| California Paints | Cactus Valley | Lush, earthy landscape green | 0752 | Official paint Color of the Year | Check regional dealer availability |
| Clark+Kensington | Hazelnut Crunch | Warm earthy tan and rusty neutral | 09A-5 | Retail paint-brand selection | Associated with Ace Hardware |
| Farrow & Ball | Naperon | Peachy terracotta or warm clay | Not included here | New-season color-direction pick | Current regional page confirms the name; published number needs market-specific verification |
| Graham & Brown | Divine Damson | Deep damson, burgundy, and plum | Not given | Official paint and design selection | Availability varies by country |
| Dulux / AkzoNobel | Rhythm of Blues | Free Groove, Slow Swing, and Mellow Flow | Regional codes vary | Official three-color family | Dulux naming and retail availability are regional |
| Little Greene | Adventurer | Deep plum, aubergine, and burgundy | Shade 7 | 2026 forecast pick | Verify whether your market treats it as a formal COTY |
| Earthborn | Freckle | Warm earthy clay | Not stated | Official paint Color of the Year | U.K.-focused availability |
| Krylon | Matte Coffee Bean | Dark brown spray-paint neutral | Product page uses Coffee Bean | Official spray-paint Color of the Year | For furniture, crafts, and smaller projects—not a wall-paint substitute |
| Minwax | Special Walnut | Warm walnut-brown wood stain | Existing stain color | Official stain Color of the Year | For wood, not painted drywall |
| Cabot | Acorn | Golden-brown exterior stain | Not stated | Official exterior-stain Color of the Year | For exterior wood applications |
Two duplicates matter: Sherwin-Williams and HGTV Home by Sherwin-Williams share Universal Khaki, and PPG Paints and Glidden both use Warm Mahogany with the same PPG1060-7 identifier. Count each as one color story with two brand presentations, not as four independent predictions. PPG’s separate global coatings selection is Secret Safari, not Warm Mahogany. See the American Coatings Association’s industry roundup for the brand-program distinctions.
What “Color of the Year” actually means
“Color of the Year” is a brand-specific forecast or marketing program, not a regulated designation and not a universal industry standard. Each organization chooses colors using its own research process, customer base, product category, geographic market, release schedule, and definition of a yearly color.
That is why these statements can all be accurate at the same time:
- Pantone selected Cloud Dancer as its 2026 color. Pantone is a global color authority, but Cloud Dancer is not automatically a paint formula for walls.
- Benjamin Moore selected Silhouette as its official paint Color of the Year.
- WGSN and Coloro forecast Transformative Teal for a broader global design and product audience.
- Minwax selected Special Walnut for wood stain, while Cabot selected Acorn for exterior wood stain.
- KitchenAid selected Spearmint for appliances. That does not make Spearmint a wall-paint recommendation.
Leading roundups often put all of these in one list because readers search for them together. The useful distinction is whether a selection is an official standalone paint COTY, an official multi-color family, a trend or forecast pick, or a product-category color.
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Greens and blue-greens
Green is the most persistent family in the 2026 selections, but the greens are not interchangeable. The group stretches from soft gray-green to jewel-like jade, dark garden green, yellow-green, and clearer teal.
- Hidden Gem by Behr — N430-6A: a smoky jade with blue-green depth. It is the more jewel-like option in this group and can give cabinetry, a powder room, or a furniture piece a distinct focal point. Behr describes it as an understated but sophisticated color; the official color page is the place to confirm the current sample and product options.
- Warm Eucalyptus by Valspar — 8004-28F: a muted, gray-influenced green that is quieter than Hidden Gem. It is a practical candidate for a whole room, cabinetry, or a connected open-plan area. The U.S. Valspar page provides the manufacturer identifier and light-reflectance information. Valspar’s Canadian naming is not identical: the same selection may appear under names including Sage Slate or Submission, so specify the market before ordering.
- Midnight Garden by Dunn-Edwards — DE5657: a deep, muted green with earthy undertones. It is suited to a dramatic study, bedroom, dining room, hallway, or accent wall, but can look considerably darker in a low-light room.
- Cactus Valley by California Paints — 0752: an organic green tied to desert and garden landscapes. It sits in the earthy, natural-material side of the green trend rather than the sharper blue-green end.
- Secret Safari by PPG global coatings — PPG1110-4: a midtone yellow-green with subtle lime undertones. It is a global coatings forecast and should not be confused with the U.S. PPG Paints architectural-paint selection, Warm Mahogany.
- Transformative Teal by WGSN and Coloro — Coloro 092-37-14: a bluer, more saturated teal associated with ecological, restorative, and future-facing design. It is a trend forecast rather than a universal paint can available under that Coloro code at every retailer.
For kitchens specifically, the National Kitchen & Bath Association’s 2026 context identifies greens and blue-greens alongside blues, browns, creamy neutrals, and pale yellows. That supports using green as part of a broader kitchen palette, not as a claim that every kitchen should be green.
Warm neutrals, ivory, ochre, and brown
Brown is being treated as a livable neutral in several different forms. Some selections are wall colors; others are for wood grain, furniture, or craft projects.
- Universal Khaki by Sherwin-Williams — SW 6150: a midtone warm neutral with earthy undertones. It is one of the most flexible whole-room options because it can sit between cream, wood, stone, leather, and brass without demanding that every furnishing match it. It is also the HGTV Home by Sherwin-Williams 2026 selection in the United States.
- Melodious Ivory by Dutch Boy — 313-2DB: a creamy, warm residential neutral. It is warmer and more obviously ivory than Pantone’s Cloud Dancer, making it a more direct candidate for walls, trim coordination, bedrooms, living areas, and other large surfaces.
- Silhouette by Benjamin Moore — AF-655: an espresso brown blended with charcoal. It has enough depth for a dramatic color-drenched room, built-ins, a study, an entry, or an accent wall, but it needs careful testing where daylight is limited.
- Epernay by C2 Paint — C2-639 / #639: a soft ochre or champagne yellow with mineral undertones. It offers warmth and personality without the visual weight of a deep brown, and it can work as a whole-room color when balanced with restrained furnishings.
- Warm Mahogany by PPG Paints and Glidden — PPG1060-7: a rich red-brown. It can function as a painted wall color, cabinetry color, or furniture color depending on the product and sheen. Because both brands use the same identifier, do not present the two announcements as different hues.
- Hazelnut Crunch by Clark+Kensington — 09A-5: a warm, earthy tan and rusty neutral associated with Ace Hardware’s retail paint program. It belongs to the lighter, more approachable side of the brown-and-tan movement.
- Freckle by Earthborn: a naturally warm clay color. It is especially relevant to readers seeking a softer, less saturated alternative to burgundy or a more characterful alternative to beige. Earthborn’s selection is U.K.-focused, so U.S. readers should verify distribution.
- Cloud Dancer by Pantone — PANTONE 11-4201: an airy, lofty white intended to suggest clarity and quiet reflection. It is a color-standard selection, not a universal wall-paint formula; any physical paint match must be identified and tested independently.
These shades illustrate why “neutral” does not mean colorless. Universal Khaki can read earthy, Silhouette can read nearly charcoal, Epernay can shift toward yellow, and ivory can become noticeably warmer under artificial light. Undertone matters more than the descriptive name.
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Reds, plums, burgundy, and terracotta
The 2026 palette is not limited to safe neutrals. Several brands chose colors with red, purple, or clay undertones for rooms that benefit from depth and atmosphere.
- Divine Damson by Graham & Brown: a deep damson, burgundy, and plum selection. It is the richest red-purple option in this group and is a natural fit for dining rooms, studies, bedrooms, halls, or a carefully chosen accent wall.
- Adventurer by Little Greene — shade 7: a deep plum, aubergine, and burgundy color highlighted in Little Greene’s 2026 forecast. The brand’s cited material presents it as a forecast pick; verify the formal designation in your market before calling it the company’s standalone COTY.
- Warm Mahogany by PPG Paints and Glidden — PPG1060-7: more restrained and brown-led than a true burgundy or plum. It can bring warmth without the stronger purple shift of Divine Damson or Adventurer.
- Naperon by Farrow & Ball: a peachy terracotta or warm clay color from the brand’s new-season direction. The current regional color page confirms the name, but available secondary coverage gives conflicting numbers—No. 314 and No. 315. Do not publish or order against a number without checking the current Farrow & Ball page for the relevant market.
Warm bulbs can intensify red and purple undertones, while surrounding wood, tile, and upholstery can make a clay color look pinker, browner, or more orange. These are colors to sample on the actual wall rather than select from a phone image.
Blues and whites: the cooler countertrend
Most of the home-paint story is warm and grounded, but blue remains an important counterpoint.
- Rhythm of Blues by Dulux/AkzoNobel: an official family of three blues—Free Groove, Slow Swing, and Mellow Flow—rather than one individual hue. Product names, codes, and availability vary by region. The family brings a cooler, more atmospheric direction to the otherwise earthy 2026 palette.
- Transformative Teal by WGSN and Coloro: the strongest bridge between the blue and green camps. It is clearer and more saturated than a gray-green such as Warm Eucalyptus.
- Cloud Dancer by Pantone: the lightest, quietest option in the overall story. It can inspire a clean, airy scheme, but Pantone’s identifier should not be treated as a paint-store formula.
Specialty finishes: stains and spray paint are separate categories
Three selections commonly appear in broad 2026 roundups but should be kept separate from wall paint:
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- Minwax Special Walnut: an existing warm walnut-brown wood stain selected as Minwax’s 2026 Color of the Year. It is designed to color wood while allowing the grain to remain part of the result. A stain is not a substitute for wall paint.
- Cabot Acorn: a golden-brown exterior wood-stain selection. It belongs in an exterior timber, deck, siding, or outdoor woodworking discussion, subject to the product’s surface and weathering requirements.
- Krylon Matte Coffee Bean: a dark brown spray-paint neutral for furniture, crafts, and smaller DIY projects. Krylon’s product page shortens the name to Coffee Bean. Spray-paint application, surface preparation, ventilation, and finish are different from rolling architectural paint onto drywall.
The same color description can behave very differently on porous wood, primed metal, a previously painted cabinet, and drywall. Choose the coating for the substrate first, then compare color.
Adjacent 2026 colors beyond paint
Consumer and marketplace brands are also using 2026 color selections to signal a broader design direction. These are useful for coordinating a room, but they are not additional paint-industry predictions.
- Etsy: Patina Blue. Inspired by aged copper and paired with Etsy’s first Texture of the Year, Washed Linen. It is particularly useful as an inspiration point for textiles, ceramics, art, hardware, and accessories. See Etsy’s announcement.
- KitchenAid: Spearmint. A light, uplifting mint green with a sandy finish for 2026 countertop appliances. It can inspire an accent color in a kitchen, but an appliance finish is not evidence that a matching wall-paint formula exists.
- Moccamaster: Sorbet. A 2026 coffee-brewer color. It belongs to the product-color category and is best treated as a small, portable color accent rather than a room-wide specification.
What the 2026 picks collectively say about interiors
The following is an editorial synthesis of the announced selections, not a measured sales ranking or a claim that one color will dominate every market. The American Coatings Association similarly describes an industry movement toward earth-inspired, emotionally comforting colors.
1. Green is prominent alongside warm neutrals
Green appears in smoky jade, eucalyptus, mossy garden green, desert green, yellow-green, and teal. It is not replacing beige in any absolute sense. Instead, green is being used as a bridge between natural materials and more expressive interiors: think wood, stone, brass, cream, linen, and leather.
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2. Brown is being repositioned as a usable neutral
Silhouette, Universal Khaki, Warm Mahogany, Special Walnut, Matte Coffee Bean, and Acorn cover very different applications, but together they show a return to brown as a grounding color. The benefit is coordination with natural materials and furnishings. The risk is that the wrong brown can appear muddy, yellow, pink, or gray under a particular light source.
3. Burgundy, plum, and terracotta offer richer alternatives to beige
Divine Damson, Adventurer, Warm Mahogany, and Naperon add warmth and character without relying on bright primary color. They can be effective in rooms where a darker, more enveloping mood is welcome, particularly dining rooms, studies, bedrooms, halls, and small rooms.
4. White and ivory remain important
Cloud Dancer and Melodious Ivory are not equivalent whites. Cloud Dancer is airy and near-white; Melodious Ivory is creamier and warmer. Both show that the move toward color does not eliminate light backdrops. It expands the choice beyond stark, neutral white.
5. Blue is the clearest cool-color countertrend
Rhythm of Blues and Transformative Teal bring coolness, movement, and contrast to a palette otherwise dominated by clay, khaki, brown, ivory, and green. In a home with warm wood or brass, blue-green can feel more integrated than a very pure blue.
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6. Craft, restoration, and natural materials are recurring themes
Words such as garden, eucalyptus, walnut, mahogany, coffee, clay, patina, linen, and safari point toward interiors that feel tactile and lived-in. That does not require a particular decorating style. It can mean choosing a mineral-looking wall color, highlighting wood grain, using a matte finish, or adding one saturated color to an otherwise restrained room.
Which 2026 color should you choose?
The best selection depends less on the press-release story and more on the surface, light, surrounding materials, and amount of color you want to live with.
For a whole room
- Universal Khaki: a flexible warm neutral for living rooms, hallways, bedrooms, and connected spaces.
- Melodious Ivory: a creamy, light backdrop where a stark white would feel too cold.
- Epernay: a soft ochre-champagne choice for warmth with more personality than beige.
- Warm Eucalyptus: a calm green for a room that should feel connected to natural materials.
- Silhouette: for readers comfortable with a dark, enveloping scheme and willing to test carefully.
- Freckle: a softer clay-like neutral where you want warmth without a strong red-purple effect.
For cabinetry
Compare Hidden Gem, Warm Eucalyptus, Midnight Garden, Cactus Valley, Secret Safari, and Universal Khaki. A cabinet color is seen close to countertops, backsplash, flooring, and hardware, so undertone coordination matters more than it does on an isolated sample. Dark greens may look nearly black in a kitchen with limited natural light; pale stone and warm wood can make a green feel more yellow or muted.
For a dramatic accent wall
Consider Divine Damson, Adventurer, Silhouette, Warm Mahogany, Transformative Teal, or Midnight Garden. Use the accent wall to support an existing architectural feature rather than choosing one simply because it is the deepest color in the list. Repeat a related undertone in upholstery, art, tile, or hardware so the wall looks intentional.
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For furniture and small DIY projects
Krylon Matte Coffee Bean is designed for spray-paint applications, while Warm Mahogany and Hidden Gem can inspire painted furniture choices. KitchenAid Spearmint and Etsy Patina Blue are useful small-scale accent references. Confirm that the selected coating is compatible with the furniture material and existing finish; color selection does not replace cleaning, sanding, priming, or appropriate ventilation.
For wood and exterior projects
Keep Minwax Special Walnut and Cabot Acorn in the stain category. They are intended for wood and should be evaluated on the actual species, preparation, and product system. Wood porosity and grain can change the final result substantially, so a color chip is not a guarantee of the appearance on a particular board.
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Sampling checklist
- Start with the official manufacturer code. Use AF-655, SW 6150, N430-6A, 8004-28F, PPG1060-7, or the relevant identifier rather than relying on a screenshot, blog image, or approximate digital swatch.
- Buy a physical sample or tester pot. Digital color is affected by screen calibration, brightness, browser settings, and the surrounding page.
- Test on the actual surface. Put the sample near flooring, countertops, tile, cabinetry, trim, upholstery, or exterior materials. A loose white card can hide how the color reacts to the room.
- Observe it at several times of day. Check morning, midday, evening, and artificial light. North-facing or low-light rooms can make dark green, brown, and plum appear significantly heavier.
- Check the undertone against fixed materials. A neutral can reveal yellow, pink, red, gray, green, or blue when placed beside a floor or countertop.
- Test the finish separately. Matte, eggshell, satin, and gloss reflect light differently. The same pigment can look softer in matte and more intense or reflective in a higher sheen.
- Do not assume cross-brand equivalence. The same descriptive name—or a similar-looking online swatch—does not mean the brands use the same formula, undertone, light-reflectance value, or finish.
Valspar explicitly directs shoppers toward in-person color evaluation and provides light-reflectance information for Warm Eucalyptus. Farrow & Ball likewise warns on its regional color page that monitor representations may differ from actual paint. Treat RGB and HEX values as mood-board references only, not as exact physical paint matches. Pigment, binder, sheen, substrate, lighting, surrounding colors, screen calibration, and regional formulas all affect the result.
A practical decision framework
- Identify the material. Is it drywall, cabinetry, furniture, metal, interior wood, exterior wood, an appliance, or a textile? Eliminate colors that belong to a different coating category.
- Decide the scale. Whole-room colors need to remain comfortable across changing light. A saturated green, plum, or brown may be more successful on cabinetry, a small room, a built-in, or one accent wall.
- Read the room’s fixed undertones. Warm floors and cream stone generally tolerate khaki, ivory, ochre, clay, and brown. Cool gray tile may make warm colors appear more yellow or pink. This is a reason to sample, not an absolute prohibition.
- Choose the mood. Select warm ivory or khaki for an easy backdrop; eucalyptus or jade for a grounded natural feel; brown or mahogany for depth; damson or aubergine for drama; teal or blue for cooler contrast.
- Check the light before committing. Dark colors absorb more visual light, while red and purple can become stronger under warm artificial bulbs. Evaluate the color in the room where it will actually be used.
- Confirm local availability. U.S. and Canadian names can differ, Dulux and AkzoNobel use regional brands, and U.K. brands may not be sold through the same channels as Behr, Sherwin-Williams, or Valspar. The exact code and local retailer matter.
Common mistakes when reading 2026 color roundups
- Assuming there is one official winner. There is no central registry or regulated global title.
- Counting duplicates as separate trends. Universal Khaki is shared by Sherwin-Williams and HGTV Home by Sherwin-Williams; Warm Mahogany is shared by PPG Paints and Glidden.
- Confusing PPG programs. U.S. PPG Paints selected Warm Mahogany, while PPG’s global coatings forecast selected Secret Safari.
- Calling every forecast a formal COTY. Farrow & Ball’s Naperon and Little Greene’s Adventurer require more careful wording than brands whose own pages explicitly announce a standalone Color of the Year.
- Treating a trend code as a paint code. Coloro 092-37-14 and PANTONE 11-4201 identify systems used by color authorities; they are not automatically retail wall-paint formulas.
- Using a stain like paint. Special Walnut and Acorn are wood stains, and Matte Coffee Bean is spray paint. Their application and surface behavior differ.
- Trusting an online swatch without testing. Screen color is only an approximation. Even a physical chip can differ from a large painted surface under a home’s lighting.
- Assuming the list is literally exhaustive worldwide. New announcements may come from regional subsidiaries, industrial-coatings companies, wallpaper and textile brands, retailers, appliance makers, and other product categories.
How this guide’s scope differs from other coverage
The Homes & Gardens roundup is a useful consumer list covering several major paint brands, but it does not fully separate paint, stain, trend-authority, and product-brand selections and omits several announcements included here.
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Bob Vila’s roundup provides useful trend interpretation and includes Clark+Kensington, but it combines paint, stain, spray paint, and color-authority selections in one list. The American Coatings Association’s roundup offers strong coatings-industry context but is not intended to be a complete global directory or a guide to adjacent marketplace colors.
Update note
This is a snapshot of major publicly announced selections through August 10, 2026. The list may expand if another major brand announces a selection later in the year. Regional names, product codes, formulas, retailers, and availability can also change, so confirm the manufacturer’s current local page before purchasing a large quantity or specifying a color for a construction project.
Frequently Asked Questions
What is the official 2026 Color of the Year?
There is no single universal 2026 Color of the Year. Pantone selected Cloud Dancer, while paint brands and other authorities made their own selections. For example, Benjamin Moore chose Silhouette, Sherwin-Williams chose Universal Khaki, Behr chose Hidden Gem, and Valspar’s U.S. selection is Warm Eucalyptus.
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Is Pantone Cloud Dancer a wall-paint color?
Cloud Dancer, PANTONE 11-4201, is Pantone’s 2026 color-authority selection. It is not a universal house-paint formula. If you want a painted wall in a similar airy white, choose a specific paint brand’s physical sample and test it in the room.
Are PPG Paints Warm Mahogany and Glidden Warm Mahogany different colors?
They should be treated as the same underlying color story because both use the PPG1060-7 identifier. They are presented through different brand programs. PPG’s separate global coatings forecast is Secret Safari, a yellow-green, not Warm Mahogany.
Which 2026 picks are best for a whole room?
Universal Khaki, Melodious Ivory, Epernay, Warm Eucalyptus, and Freckle are the most approachable whole-room candidates in this guide. Silhouette can also work for a dark, enveloping room, but it requires careful testing in the available light.
Can I use Minwax Special Walnut or Cabot Acorn on a painted wall?
No. Special Walnut and Acorn are wood-stain selections, not direct substitutes for architectural wall paint. They are designed to interact with wood and its grain. Use a wall-paint product for drywall or plaster and test any stain on the actual wood species and preparation.
Why does Valspar’s 2026 color have different names in different countries?
Valspar’s North American naming is not completely uniform. The U.S. site uses Warm Eucalyptus, while the Canadian site may use names including Sage Slate or Submission. Always identify the market, product code, and local manufacturer page before ordering.
The Bottom Line
The most useful way to read the 2026 color announcements is as a collection of related directions, not a contest with one winner. Warm khaki, ivory, ochre, brown, and clay provide versatile foundations; eucalyptus, jade, garden green, yellow-green, and teal add nature-based color; damson, aubergine, mahogany, and terracotta supply depth; and blue and white keep the palette from becoming uniformly warm.
For a real project, start with the correct material category and manufacturer code, then test a physical sample on the actual surface in changing light. The press-release name may start the conversation, but the room, substrate, finish, and undertone should make the final decision.
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