What it is
Palazzo is a paid image and visualization platform available through the web and an API. Its Spaces product stages empty or furnished room photos with real, shoppable furniture in under 60 seconds. JPG or PNG uploads produce high-resolution JPG downloads, and browser use requires no installation. Studio turns uploaded product images into photorealistic lifestyle images, with controls for scenes, lighting, seasons, and colorways. Showcase places products from a retailer catalog into a shopper’s room at true scale, with clickable items that can be added to a cart. Retailers can connect feeds containing SKUs, images, pricing, and availability without 3D models or CAD files. A partner API accepts a photo and returns a staged, scaled, shoppable room. Plans include Starter at $50 a month billed per agent, Growth at $349 a month, and Pro at $750 a month. Scale, Multifamily, and Builders and BTR pricing is by request or project.
Who it suits. Palazzo suits agents, multifamily operators, builders, and build-to-rent teams needing staged or shoppable imagery. Retailers can use catalog feeds and the Showcase experience.
Good
- Stages rooms in under 60 seconds
- Accepts JPG and PNG uploads
- Supports shoppable furniture and products
- Browser use needs no installation
- Free Spaces trial needs no credit card
Watch for
- No free plan
- Starter costs $50 a month
- Scale and project pricing is unlisted
- Studio and Spaces require web or API access
Verdict
Palazzo combines virtual staging, product photography, and shoppable room visualization. Its catalog connections and API are useful when imagery must connect to listings or retail workflows.
Plans and prices
| Plan | Price | Billed |
|---|---|---|
| Starter | $50 a month | per agent, per month |
| Growth | $349 a month | per month |
| Pro | $750 a month | per month |
| Builders and BTR | — | Priced by project; scoped on a demo |
| Multifamily | — | Priced by building; scoped on a demo |
| Scale | — | Contact us; scoped and curated based on your needs |
From Palazzo's own pricing page, checked 8 Oct 2026. Every plan
What the maker publishes
- Browser use
- Palazzo says Spaces and Studio run in the browser and require no software installation. source
- Catalog integration
- Palazzo says retailers can connect an existing feed containing SKUs, images, pricing, and availability, without 3D models or CAD files. source
- Company
- Palazzo says it is based in New York and was co-founded by Raffi Holzer and Venus Williams. source
- Customer data
- Palazzo says it does not use customer data to train generalized AI models for other customers, except in aggregated or de-identified form. source
- Headquarters
- New York source
- Image formats
- Palazzo’s FAQ says Spaces accepts JPG or PNG uploads and produces high-resolution JPG downloads. source
- Partner API
- Palazzo says its partner API accepts a photo and returns a staged room with real furniture, scale, and shoppable output for integration into other platforms. source
- Privacy retention
- Palazzo says uploaded customer data is retained according to customer instructions and deleted within 90 days after account termination unless a longer period is legally required. source
- Products
- Palazzo offers Spaces virtual staging for real estate, Studio AI product photography, and Showcase shoppable room visualization. source
- Security
- Palazzo lists TLS/SSL encryption in transit, AES-256 encryption at rest, role-based access controls, internal multifactor authentication, third-party audits and penetration testing, and SOC 2 Type II-aligned practices. source
- Showcase
- Showcase places products from a retailer’s catalog into a shopper’s room at true scale, with clickable items that can be added to cart. source
- Spaces
- Spaces stages empty or furnished room photos with real, shoppable furniture in under 60 seconds. source
- Studio
- Studio turns uploaded product images into photorealistic lifestyle images and supports different scenes, lighting, seasons, and colorways. source
- Support
- The Starter plan includes email support, while Growth includes priority support and Scale includes dedicated support and an SLA. source
- Trial
- Solo agents can start a free Starter trial without a credit card; the site states that the free trial is for Spaces. source
- Who it serves
- Palazzo describes Spaces use cases for agents, multifamily operators, builders, and build-to-rent teams. source